Shopping in Vienna – best places to shop (2023)

The shopping in Vienna is not the first reason people choose to visit this wonderful city, but it is definitely among the top three (together with arts and culture). With the global presence of top brands worldwide and infinite possibilities of online purchasing, shopping has lost its charm and become a hassle during travel. But, if you are looking to indulge yourself in some money-spending therapy, Vienna offers amazing shopping opportunities, especially for local products and travel souvenirs. Here is the info on the main shopping areas and things you can buy.

Table of Contents

Shopping malls

This classic shopping experience is still very much alive in Vienna. There are several large shopping malls within city limits easily reachable on foot and some of them in a matter of minutes by public transport. They all offer ranges of global brands in fashion, cosmetics, electronics, and accessories, plus many local brands and gift shops. They also have numerous coffee shops, bars, and restaurants for pleasant breaks between shopping tours. Here are the top malls for shopping in Vienna:

Ringstraßen-Galerien is a centrally located (1st district) shopping mall with upscale shops and trendy eateries. It is perfect for downtown shopping and little daily distraction from your exploration of Vienna.

Wien Mitte The Mall is a large mall incorporated into one of the main Vienna stations (Wien Mitte). Most of the large malls are located in and around main transport hubs and they are easily reachable by underground or bus. Wien Mitte The Mall is one of them and it is also reachable by foot since it is in the 3rd district.


Donau Zentrum is a massive shopping mall in the 22nd district in the Kagran area and it is easily reachable by the U1 underground line from the center of Vienna. Apart from many shops, bars, and restaurants, this mall also has a large cinema.

Shopping Center Nord is another large shopping mall, located in the 21st district in the north of Vienna. It also offers a variety of shops and eateries and also a cinema. Due to its location, it is more popular with locals than tourists.

Shopping in Vienna – best places to shop (1)

BahnhofCity Wien Hauptbahnhof is another shopping center incorporated into one of the man train stations. It is located in the 10th district and it is convenient to visit when traveling by train.

There are also several other, smaller shopping malls, such as Columbus in the 10th district, Q19 in the 19th district, and Galleria Einkaufszentrum in the 3rd district.

Department stores

For even more traditional shopping, we recommend a few department stores that can offer some good deals on fashion, cosmetics, and souvenirs as well.

Steffl is a posh department store with a restaurant offering city views. It is around a corner from Stephansdom, which is affectionately called Steffl, hence the name. It sells famous brands such as Gucci, Hugo Boss, Tom Ford, and others.

Peek & Cloppenburg is a department store chain that offers retail and high fashion clothing for a reasonable price. Also, it has permanent sales that will make it handy to renew your wardrobe while in Vienna. There are three shops in Vienna and there is one in the famous Kärntner Strasse, so it will be easy to find.


Hema is an international chain of classic department stores and the one in Vienna has an assortment of items that you would expect in these types of shops. There are clothes, shoes, and cosmetics at affordable prices for everyone’s budget.

Shopping streets

Every city has a main shopping street, where all the trade and buying was done for centuries, and they became modern shopping areas and part of tourist attractions. Vienna has several streets that are famous for shopping.

Kärntner Strasse

The is THE shopping street of Vienna and one of the most popular pedestrian zones in the city. It is also very significant historically, as it existed since ancient Roman times (“Strata Carinthianorum”). The street connects Stephansplatz and Karlsplatz in 1st district. There are plenty of flagship stores of famous brands here, local souvenir shops, and many historical buildings. Most of the shops are open 10:00-20:00, Monday-Friday and 10:00-16:00 on Saturday.

Shopping in Vienna – best places to shop (2)

Mariahilfer Strasse

If Kärntner Strasse is THE shopping street of Vienna, Mariahilfer Strasse is the longest shopping street in the city. At almost 2 km in length (of the shopping area, the street total length is 3.7 km) and many shops, bars, and restaurants, this street is very popular with tourists and locals alike. The street has a combination of pedestrian and standard sidewalks along with the road areas and it is very enjoyable for walks. What is interesting about this street is that there are many charming side streets intersecting (examples: Neubaugasse or Zollergasse), with interesting local shops where you can discover nice souvenirs and gifts. You can also have a quick snack there outside of busy Mariahilfer Strasse.


Graben is a short, but wide pedestrian street in the heart of Vienna and as popular for shopping as Kärntner Strasse. It is also famous for its Plague Column, dedicated to victims of the Great Plague in the 17th century, and now understandably very popular with tourists during the COVID-19 pandemic. It has several high-end shops and it stretches from Stephansplatz until the beginning of Kohlmarkt street.


This is another short but famous street, it runs as a continuation of Graben and it is lined with luxury jewelry shops: Cartier, Chopard, Tiffany, Wellendorff, and equally luxurious local jewelers: Wagner, Bucherer, and Schullin. For unique and rare pieces of jewelry, there is a Dorotheum auction house on the same street.

Shopping in Vienna – best places to shop (3)

Goldenes Quartier

This is actually a quarter, not only a street, but it deserves to be placed here. This is the new shopping area in the old city and brands like Louis Vuitton, Emporio Armani, Miu Miu, Prada, and Saint Laurent have their flagship stores opened there. The area is located at the intersections of the following streets Tuchlauben, Bognergasse, Seitzergasse, and Am Hof in the 1st district and more info you can find on their website.

(Video) Top Shopping Areas in Vienna, Austria

Local shops

Vienna is famous for manufacturing, trade, and shopping for centuries and there are many local shops selling locally produced design, fashion and jewelry items, souvenirs and gifts, owned by local families for generations or newly founded design studios. Quality-wise they don’t lack anything from world-known brands and they are much cheaper in comparison, so we recommend visiting these shops and getting something unique to remember Vienna.

Knize tailored robes for Austrian royal court, today it is a famous gentlemen suit and accessory designer shop. This shop can come in handy if you are planning to visit state opera or any of the traditional balls. Located in the city center, in Graben street.

Scheer is producing handmade shoes and accessories for generations (from the early 19th century). They also do shoe repairs and maintenance (something you don’t see often nowadays with shoe mass-production). They are located in Bräunerstraße, just off Graben street.

Augarten porcelain store creates designer porcelain items, such as plates, cups, and accessories, but this is not just simple kitchenware, this shop was designing and producing imperial porcelain for centuries. You can purchase high-end porcelain items and even personalize them with your own design and logos. Located in the 2nd district in Obere Augartenstraße.

Code7 is another porcelain shop, but with more modern and recent designs, featuring local and Czech designers and artists. They also have other designs, not only porcelain. Located in Spittelberggasse in the 7th district.

Glashütte Comploj is a design shop specializing in unique items made of glass. It is worth visiting exposed items in the gallery alone. Located in Westbahnstraße in the 7th district.

Die Sellerie is a small design studio specializing in stationery, home accessories, ceramics, and gift ideas from local designers and manufacturers.

(Video) Travel Vlog: VIENNA | The Best Luxury Shopping Family Holiday- Chanel, LV, Dior, Fendi, Hermes

Die Werkbank is a handmade paradise with unique products, gifts, and accessories made by Viennese designers and manufacturers. Located in Breite Gasse in the 7th district.

Viennese Soap (Wiener Seife) is handmade soap produced based on old Viennese recipes. This is quite a unique set of products you can buy as gifts. They have two shops, one in Hintzerstraße in the 3rd district and the other in Herrengasse in the 1st district.

Sacher Confiserie Vienna is selling famous Sacher Torte and other Viennese confectionery in their posh shop where you can collect sweet items as a takeaway or order online with delivery. It is part of Sacher Hotel in Kärntner Straße.

Xocolat Manufaktur is a local design chocolate shop with a selection of exquisite designs and tastes of chocolate truffles and pralines. Located in the 9th district in Servitengasse.

The Vienna Naschmarkt is not actually a shop, but an open market with almost 120 stands selling fresh produce, food, and vintage souvenirs. There are also several bars and restaurants offering local and international cuisine. Originally established in the 16th century, it is located between Karlsplatz and Kettenbrückengasse on the border between the 4th and 6th districts.


Shopping in Vienna is definitely one of the activities you can do when visiting as there is plenty of things to shop for: fashion, design, jewelry, gifts, souvenirs, and gourmet sweets (to name a few). We have listed just a few shopping options and there are literally hundreds of shops and galleries you can visit and find something that will impress you. Happy shopping!


What is Vienna famous for shopping? ›

If you want the list of things to be included in your checklist for shopping in Vienna, then you can include Artisanal Chocolate, Viennese Porcelain, Austrian Beer, Austrian Dirndl Dress, Bags and Travel Accessories, Viennese Tea and Coffee, Gustav Klimt Art and Staud's Jam.

Is Vienna Good for shopping? ›

Vienna is a huge city so has everything you might expect in terms of shops: from small ethnic grocery outlets to flagship stores for luxury brands.

What is the main shopping street in Vienna? ›

Kaerntner Strasse is Vienna's historically most famous and most noble shopping streets. One can discover an immense variety of pleasurable shopping opportunities. Spreading from the State Opera House to the Cathredral of St. Stephans it is right in the heart of Vienna.

What place has the best shopping? ›

New York City is considered to be among the best of the best when it comes to shopping cities, regularly found on lists with London, Paris and Milan as one of the fashion capitals of the world.

What to buy back from Vienna? ›

Here is a list of the most iconic Viennese products to bring back home:
  • Manner Schnitten. Manner Pausen Schnitte | © Souvenir Finder. ...
  • Staud's Wien. Inside Staud's Wien | © ...
  • Snow Globes. Snow Globes | © Mark Turner. ...
  • Sacher Torte. ...
  • Kürbiskernöl (Pumpkin Seed Oil) ...
  • Austrian Schnapps. ...
  • Swaroski. ...
  • Lobmeyr Glassware.

Are clothes cheaper in Austria? ›

Austria prices clothes

Clothing is somewhat expensive in Austria. A pair of jeans (Levi's 501 and the like) are about 75€ and a summer dress in Zara or H&M is about 38€.

What is famous in Austria for shopping? ›

10 Traditional Souvenirs to Buy in Austria
  • Mozart Balls. It's difficult to imagine what the classical composer would make of this phenomenon. ...
  • Anything Klimt-related. ...
  • Beethoven bust. ...
  • Cuddly bear wearing Lederhosen or Dirndl. ...
  • Manner wafers. ...
  • Snow globe. ...
  • Austrian beer glass. ...
  • Empress Sisi fridge magnet.
22 Feb 2017

What are two things Vienna is famous for? ›

Vienna has been voted the most liveable city in the world many times over. Three of the reasons: its parks, the Vienna Woods, and its vineyards.

What is the most famous shopping street? ›

While it may have recently been invaded by suburban mall favorites likes the Disney Store, Abercrombie & Fitch and H&M, Fifth Avenue remains New York's (and the world's) best shopping street.

What store is the most famous? ›

The most iconic department stores around the world, ranked
  1. #1 Macy's, New York, US. ...
  2. #2 Nordstrom, Seattle, US. ...
  3. #3 Selfridges, London, England. ...
  4. #4 Harrods, London, UK. ...
  5. #5 Bloomingdales, New York, US. ...
  6. #6 Saks Fifth Avenue, New York, US. ...
  7. #7 Galeries Lafayette, Paris, France. ...
  8. #8 David Jones, Melbourne, Australia.
1 Nov 2021

What are the cheapest supermarkets in Vienna? ›

Among the discount chains, Hofer (essentially Austria's Aldi) is probably the most prominent. It's cheap and even offers its own organic line. Other popular discount chains are Lidl and Penny Markt (also owned by Rewe).

What city is famous for shopping? ›

The World's Best Shopping Cities, 2019:
1New York City, United States97
2Paris, France96
3London, United Kingdom94
4Hong Kong92
21 more rows
22 Apr 2019

What is the most popular shopping mall? ›

Mall of America is currently the most popular and visited mall in the United States. The mall has a retail space of 5.6 million square feet.

What to buy in Vienna supermarket? ›

What typical Austrian food items can you buy at a Vienna Supermarket?
  • Mozartkugel –Mozart Balls, a classic Austrian Souvenir. ...
  • Austrian Mustard and Mayonnaise in a tube. ...
  • Cult items like Heinz Curry Mango. ...
  • Austrian Cookies. ...
  • Preserved and pickled vegetables. ...
  • Styrian Pumpkin Seed Oil. ...
  • Austrian Schnapps. ...
  • Austrian Jams and Honey.
18 Jan 2014

What are Austria's famous gifts? ›

Best 10 souvenirs to buy in Austria from your trip
  • Mozart balls.
  • Snow Globe.
  • Austrian porcelain or glass.
  • Zotter chocolate.
  • Manner wafers.
  • Austrian wine.
  • Buying souvenirs from Swarovski.
  • A box of top attractions of Austria fridge magnets.
16 Nov 2022

Should I bring cash to Austria? ›

Using cash in Austria

When travelling, our experts would recommend always bringing a small amount of cash with you on every trip, for initial taxi transfers or hotel deposits etc. The rest of your travel money should be put onto a Caxton multi-currency card, for safe and secure spending.

Do people wear jeans in Austria? ›

Austrian women generally don't wear jeans, except perhaps in the evenings at an outside venue but definitely not during a working day. By far the majority of women wear dresses and skirts.

Are designer brands cheaper in Vienna? ›

Clothing and shoes — While Vienna does have discount clothing and shoe stores, even they tend to be more expensive than clothing and footwear in the U.S., which let's face it can be ridiculously cheap. Plan on spending an extra 10-30% for equivalent clothing in Vienna, and up to 40% more for footwear.

Is Austria good for shopping? ›

There are many specialty shops, artists' markets, and splendid shopping streets across Austria. Go bargain hunting at one of the many colorful markets, or stroll along an upscale shopping street.

Is everything closed in Vienna on Sunday? ›

Spending a pleasant or eventful Sunday in Vienna is really only up to you. Although most of the shops in Vienna are closed on Sunday, Vienna offers an enormous number of leisure activities, from water sports to art and culture to top gastronomy.

What brands are made in Austria? ›

11 Local Brands Austrians Love
  • Ceramics from Gmunden. Manufactured in Gmunden, a lakeside town in Upper Austria, the company that produces these green and white striped earthenware dates back to the 1400s. ...
  • Meinl's Jam. ...
  • Mühlbauer Hats. ...
  • Lobmeyr Crystal. ...
  • Manner wafers. ...
  • Stiegl.
19 Feb 2018

What you Cannot miss in Vienna? ›

9 Experiences You Can't Miss in Vienna
  • Feel Like Royalty at Schönbrunn Palace. ...
  • Extend Your Royal Experience At The Hofburg Palace. ...
  • Visit St Stephen's Cathedral. ...
  • Visit the Belvedere Museum. ...
  • Soak in Art at the MuseumsQuartier. ...
  • See A World-Class Opera Performance. ...
  • Visit the Museum Hundertwasser. ...
  • Enjoy the Viennese Coffee Scene!
15 Oct 2022

What is the famous cake in Vienna? ›

The world's most famous cake, the Original Sacher-Torte, is the consequence of several lucky twists of fate. The first was in 1832, when the Austrian State Chancellor, Prince Klemens Wenzel von Metternich, tasked his kitchen staff with concocting an extraordinary dessert to impress his special guests.

What part of Vienna is best to stay? ›

The best place to stay in Vienna is the Innere Stadt, near St. Stephen's Cathedral. This is the heart of Historic Vienna, where you'll find almost all the major attractions. This is the best area to stay for first-time visitors, especially tourists.

What is the city Centre of Vienna called? ›

The Stephansplatz is a square at the geographical centre of Vienna. It is named after its most prominent building, the Stephansdom, Vienna's cathedral and one of the tallest churches in the world.

Where do rich people live in Vienna? ›

If we go from a purely income, location and historic perspective, the most central, expensive and historical district is the 1st district, right in the heart of the old town. Vienna's city centre is imaginatively called the 'Innere Stadt' and is where the fanciest apartments and old buildings are.

What is the most popular shopping day? ›

Black Friday (Nov. 25), the Friday before Christmas (Dec. 23) and the day after Christmas (Dec.
The full list of predicted busiest shopping days in the U.S. is as follows:
  • Sunday, December 18 – Sunday before Christmas.
  • Wednesday, December 21 – Wednesday before Christmas.
27 Sept 2022

What is the longest shopping street in Europe? ›

In the midst of downtown, Sainte-Catherine Street was pedestrianised in 1977 and is now the longest pedestrian, shopping street in Europe, stretching over more than a kilometre.

What is the biggest shopping day in the world? ›

Singles' Day

What is the most fashionable store? ›

World's Best Clothing Stores: The Fashionista Ranking
  • Gap. ...
  • Urban Outfitters. ...
  • Topshop. ...
  • H&M. ...
  • Uniqlo. ...
  • Zara. ...
  • COS. The Story: An acronym for Collection of Style, COS is owned by H&M, but offers a much more refined and well-edited selection for both men and women. ...
  • J. Crew.
25 Oct 2010

Who is the best retail store? ›


Where do most celebrities shop? ›

High-end stores like Kitson, Chanel and Intermix are all celeb faves. Paul Rudd, Serena Williams, Sharon Stone, Kathy Griffin, Ben Stiller, Paris Hilton, Lauren Conrad, Katherine Heigl, Jessica Alba and of course, the Kardashian/Jenner clan are just a few of the stars that have strolled these few blocks.

Is Vienna budget friendly? ›

Vienna is one of Europe's most beautiful and budget-friendly city breaks. If you're planning a European city break this summer, Austria's green and pleasant capital should be top of your list.

What is Aldi called in Austria? ›

Geographic distribution
GermanyAldi Süd1962
20 more rows

What is the best way to grocery shop on a budget? ›

10 Expert Tips for Grocery Shopping on a Budget
  1. Shop for nonperishable items online. ...
  2. Buy perishable foods in quantities you'll use. ...
  3. Buy fresh fruits and vegetables in season. ...
  4. Buy meat and cereals in bulk. ...
  5. Be an informed shopper. ...
  6. Limit your purchase of ready-prepared foods. ...
  7. Clip coupons with caution.
11 Nov 2020

Which country is best for clothes shopping? ›

The best shopping cities in the world have got it all. Whether you're into weekly flea markets and farmers markets, local goods from artists and craftsmen, or luxury goods from Gucci and Louis Vuitton, traveling the globe puts amazing deals at your fingertips.
  • Hong Kong.
  • Spain.
  • Mexico.
  • Thailand.
  • Czech Republic.
  • Vietnam.
29 Nov 2022

What city has the most shopping? ›

According to a study released in November 2021, New York City was the best city for shopping in the United States, with a score of ten out of ten that year. Other highly ranked shopping cities in the U.S. included Houston, San Diego, and Las Vegas.

Why shopping mall is the best? ›

Shopping malls have products from competing producers available under one roof. So, making it easier to compare and make purchases. Malls also have their own parking facility.

Which is the No 1 mall in world? ›

Dubai Mall is the world's largest destination for shopping, entertainment and leisure, located next to the world's tallest building, the Burj Khalifa.

What's the biggest shopping centre in Europe? ›

Istanbul Cevahir (3.47 million sq ft)[SEE MAP]

Located on the European side of Istanbul in Turkey, the Cevahir Shopping and Entertainment Centre opened its doors in 2005. It is the largest shopping mall in Europe. There are 343 shops, 34 fast food restaurants and 14 exclusive restaurants in the shopping centre.

What is the best shopping place in the world? ›

7 Best Shopping Destinations Worldwide
  1. New York City, USA. New York City is hands-down the best all-round shopping destination in the world. ...
  2. Paris, France. Paris is the world's fashion capital, for a good reason. ...
  3. Milan, Italy. ...
  4. London, United Kingdom. ...
  5. Hong Kong, China. ...
  6. Bangkok, Thailand. ...
  7. Los Angeles, USA.

What is the top 5 biggest mall in the world? ›

5 Largest Shopping Malls in the World
  • 5.) Dubai Mall (3.77 million square feet) ...
  • 4.) SM Mall of Asia (4.2 million square feet) ...
  • 3.) CentralWorld (4.62 million square feet) ...
  • 2.) Golden Resources Mall (6.0 million square feet) ...
  • 1.) New South China Mall (6.46 million square feet)

What are three things Vienna is known for? ›

Vienna has been voted the most liveable city in the world many times over. Three of the reasons: its parks, the Vienna Woods, and its vineyards.

What jewelry is Austria known for? ›


Swarovski has been producing crystal in Austria since 1895 and you really can't go anywhere today without finding one of their shops. A simple pair of earrings may cost you approximately 100 EUR.

What dessert is Vienna known for? ›

Apfelstrudel. Ah, right up the top of your list of desserts associated with Austria and Vienna is likely Apfelstrudel (apple strudel).

How much is a Coke in Vienna? ›

The price is 1.37 USD. The average price for all countries is 0.94 USD.
Austria - Coca-Cola - price, September 2022.
Austria - Coca-Cola - price, September 2022
1 more row

Is shopping cheap in Austria? ›

Shopping in this central European country can't be compared to the Middle East's bazaars regarding pricing. It is not cheap to shop in Austria.

Is it rude to tip in Austria? ›

Feel free to tip more, of course, but it's not expected. In cafés, bars and restaurants, you pay the tip in the initial amount you hand over. So don't pay the bill and then leave behind some change on the table or give back a note. When you hand over your money state the amount you're paying.

What is the main product of Austria? ›

The major export commodity in Austria is the automobile and its components, machinery and paper products. Austria's largest exports markets are European Union, United Sates and Switzerland.

What is Austria's most famous food? ›

Tafelspitz is generally considered to be the national dish of Austria, and it a boiled beef broth which is then served with horseradish, root vegetables, spices and minced apples.


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