The best boutiques in Notting Hill – Luxury London (2023)

Notting Hill has been a fashion force to be reckoned with since its Bohemian era in the 1980s, when Portobello Road became the place to find one-off pieces in both the small boutiques and famous market. Fast-forward a decade or so and the market, which takes place on Fridays and Saturdays, remains a must-visit for antiques, jewellery and vintage fashion. Away from the stalls, the neighbourhood’s Italianate houses are bookended by internationally acclaimed designers and independent retailers, ranging from eco-conscious fashion to handcrafted homeware.

L’Appartement Sézane, Westbourne Grove

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Founded by Morgane Sézalory in 2013, luxury French e-tailer Sézane is known for its laidback, feminine French-girl style, which includes slouchy knitwear, pretty printed blouses, trenchcoats and metallic heels. At one point, its bestselling Barry cardigan amassed a 10,000-strong waitlist. Westbourne Grove in Notting Hill lays claim to the brand’s only brick-and-mortar boutique outside of Paris, showcasing a complete edit of clothing, accessories, homeware and fragrance.

Address: L’Appartement Sézane, 233 Westbourne Grove, London W11 2SE, sezane.comOpening hours: Tuesday-Saturday 10.30am-6.30pm, Sunday 11am-6pm, closed on Sunday

Reformation, Westbourne Grove

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Another Westbourne Grove exclusive is eco-friendly, cult Californian label Reformation, favoured by Emily Ratajkowski and Kendall Jenner. Shop the label’s wedding guest-perfect drop shoulder dresses, thigh-skimming mini skirts, sustainable cashmere and denim, alongside swimwear and lingerie. The tech-savvy store allows you to order styles and sizes via an iPad, which then appear as if by magic in your changing room, akin to a scene from Clueless.

Address: 186 Westbourne Grove, Notting Hill, London W11 2RH, thereformation.comOpening hours: Monday-Saturday 10am-7pm, Sunday 12pm-6pm

Caramel, Ledbury Road

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One of the many gorgeous, independent boutiques on Ledbury Road, Caramel specialises in luxurious lifestyle wares with a vintage-inspired sensibility. It has two outposts: one sporting homeware and women’s fashion, including woven baskets, knitted blankets, crockery, candles and pyjamas. The other specialises in beautiful baby and childrenswear and is a mecca for gifting. Shop adorable rompers, cashmere sets and bloomers in linen and cotton with distinctive, whimsical prints, as well as toys, books and nursery decor.

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Address: Caramel childrenswear, 77 Ledbury Road, Notting Hill, London W11 2AG; Caramel home and womenswear; 38B Ledbury Road, Notting Hill, London W11 2ABOpening hours: Caramel childrenswear, 10am-5pm daily; Caramel home and womenswear Tuesday-Saturday 10am-6pm (closed Sunday and Monday)

Jessie Western, Portobello Road

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Look for the hanging cowboy boot on Portobello Road to locate Jessie Western – a trove of Native American and Western wares spanning clothing, footwear and jewellery. The boutique is owned by two sisters, Jess and Vicky, who share a commitment to ethical luxury and a passion for authentic handcraftsmanship. Delve through rails stuffed with fringed jackets, ponchos, blanket coats and denim, hung alongside cabinets of sterling silver and rare turquoise jewellery. You can also find handpainted cowboy boots, moccasins and beaded bags. Collections are made by Native American artists, while fine diamond and gemstone jewellery is made onsite by Jess, who previously studied at Central Saint Martins.

Address: 82B Portobello Road, London W11 2QD, jessiewestern.comOpening hours: 10am-6pm


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WtR, Hanway Street

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Opening its London flagship in 2014 in the heart of Notting Hill, WtR offers womenswear and homeware pieces – a lifestyle store that is elegantly classic and has timeless appeal. The womenswear collection strikes the perfect balance between fashion and function, and is ideal for both more formal occasions and workwear. But why was Westbourne Grove picked as the brand’s first location? “We like the village atmosphere,” Vanessa Toms, managing director of the store, explains. “It sits in with our lifestyle and customers. As it was our first store and flagship, we wanted it to capture the essence of our brand. We did a lot of work on the store itself to ensure all elements we wanted were there.”

Address: WtR, 28-30 Hanway Street, London W1T 1ULOpening hours: 9am-5.30pm

Couverture & The Garbstore

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Run as two separate stores within the same building, Couverture & The Garbstore was founded by couple Emily Dyson and Ian Paley, who met while working together at Paul Smith. Set in a three-storey period townhouse, the boutique champions emerging designers and cult labels, many of which are exclusive to the store. Head here for unique gifts, adorable childrenswear and independent fashion with a focus on craftsmanship, plus the boutique’s in-house ‘No Chemicals’ fragrance line.

Address: Couverture & The Garbstore, 188 Kensington Park Road, Notting Hill, W11 2ES, couvertureandthegarbstore.comOpening hours: Monday-Saturday 10am-6pm, Sunday 12pm-5pm

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Native & Co

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On Kensington Park Road is an independent homeware store that offers an array of tableware, kitchenware, textiles and accessories sourced from the far east. Traditional craft with contemporary and high-quality design is at the heart of Native & Co products. Founders of the brand, Sharon Jo-Yun Hung and Chris Yoshiro Green, work closely with specialists and craftsmen to acquire pieces that are simple in design with subtle detailing, whilst remaining connected to their Japanese and Taiwanese origins. Alongside curating pieces from Japan and Taiwan, the founders design and make some of the items themselves, adding to Native & Co’s unique collection of homeware treasures.

Address: Native & Co, 116 Kensington Park Road, Notting Hill, W11 2PW, nativeandco.comOpening hours: Monday-Saturday 11am-6pm, Sunday 12pm-5pm


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After studying in London in 1999, French-Cambodian sisters Val and Vanda Heng Vong wanted to address the absence of Parisian labels and products in London. Their idea of a multi-brand lifestyle boutique, that could showcase the best of French design, soon evolved into a curated Parisian boutique, Aimé, in Notting Hill. The boutique stocks home and lifestyle pieces with luxury womenswear to create a Parisian lifestyle within the store. Alongside French designers like Herbarium Paris, Etoile, Isabel Marant and Repetto, the stores now stocks global luxury labels including Ulla Johnson and BSBEE. In 2013 the brand expanded from its West London home across to Shoreditch on Redchurch Street, opening their second London-based Parisian boutique.

Address: Aimé, 32 Ledbury Road, Notting Hill, W11 2AB, aimelondon.comOpening hours: Monday-Saturday 10am-6.30pm, closed Sunday

Matches Fashion

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One of three bricks-and-mortar shops from luxury e-tailer, this capacious boutique showcases a curated edit of menswear and womenswear from the site’s most popular labels including Gucci, Saint Laurent, Valentino, Vetements and Dolce & Gabbana. The boutique is also home to the in-house fashion brand – Raey – designed by Rachael Proud, former creative director at Christopher Kane.

Address: Matches Fashion, 60-64 Ledbury Road, Notting Hill, W11 2AJ, matchesfashion.comOpening hours: Monday-Saturday 10am-6pm, Sunday 12pm-6pm

Lisou London, Westbourne Grove

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Head designer Rene MacDonald draws on her African heritage and global travels when designing silk blouses and shirts for London-based label Lisou. Exuberant ruffles and vivacious prints flourish her colourful Westbourne Grove boutique, designed with her mother in mind. “She loved fashion and was a woman of elegance and high spirit,” says MacDonald. “Her aesthetic has informed the décor of the shop, while her love of bold African colour inspires my work.”


The entrance of the shop is recognisable by a faux blossom tree, crowned with ivory silk leaves, which is complemented by a hand-painted mural inside the shop. “In amongst the branches is Sheba, the powerful and resilient flying lady who also features on several of our in-house prints.” The charming shop also has secluded café space, where customers are encouraged to relax and engage.

Address: Lisou, 302 Westbourne Grove, London W11 2PS, hours: Monday-Saturday 9am-6pm, closed on Sunday

Sophie Gass, Ladbroke Grove

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Located on the tree-lined street of Ladbroke Grove, Sophie Gass is a one-stop shop for those who want a different experience from a traditional spa, but might also be interested in buying a hand-tied flower arrangement or a one-off piece of clothing from the designer’s own brand. After realising that such a unique concept store was missing in the local area, the former banker opened her eponymous boutique in October 2012, welcoming shoppers (both male and female) to its luxe nail bar, home and fashion accessories trove.

“I’ve always thought of myself as the target market, and asked myself, ‘What would I like?’ Excellent treatments, but with an atmosphere that is more than just ‘getting your nails done’,” explains Gass. But why did she choose this area for its base? “Having lived here for 11 years, I knew there was a gap in the market. Holland Park is an amazing place; we have so many interesting clients from all over the world,” she says. “Opening the shop was so great – I finally got to meet all the locals and now I really feel part of the community.”

Address: 4 Ladbroke Grove, London W11 3BG, sophiegass.comOpening hours: Monday-Wednesday 9am-7pm; Thursday-Saturday 9am-8pm; Sunday 11am-5pm

Read more: the best vintage shops in London for designer fashion

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What is the famous shopping street in Notting Hill? ›

Today Notting Hill is one of London's best shopping destinations, especially if you love antiques and vintage goods. Everything here revolves around Portobello Road, a lengthy lane packed to the gills with antique shops selling everything from silver tea sets to old books, posters and even vintage golf clubs!

Is Notting Hill good for shopping? ›

This area in north west London offers some of the city's most interesting shopping and browsing. The Shops of Notting Hill range from Westbourne Grove's upscale boutiques to colorful vintage and antique shops on Portobello Road. Bookshops and record shops, cafes and bars, there is something for everyone.

Do any celebrities live in Notting Hill? ›

Not only is the area and it's offerings famous, but those who deign to live there are often among the upper echelon of celebrities like Jamie Oliver, Stella McCartney, Elton John and Claudia Schiffer. Could Notting Hill be your new Hollywood-esque hometown?

What is the most expensive shopping street in London? ›

Sloane Street is known for being one of the world's most luxurious shopping locations. Home to various high-end fashion stores, including Tom Ford and Gucci, it's the perfect place to while away a few hours of retail therapy.

What is Notting Hill famous for? ›

Notting Hill is known for being a cosmopolitan and multicultural neighbourhood, hosting the annual Notting Hill Carnival and Portobello Road Market. From around 1870, Notting Hill had an association with artists. For much of the 20th century, the large houses were subdivided into multi-occupancy rentals.

Which shopping area is most popular with Londoners? ›

Bond Street and Mayfair

Arguably two of London's most exclusive shopping areas, they're home to big names and labels you've likely seen on runways.

Why is Notting Hill bookshop famous? ›

A Quick History on the Travel Bookshop, Notting Hill

The director Richard Curtis used to pass the bookshop all the time, promptly inspiring him for the set of the film. But when asked to use it as the filming location for Notting Hill…they refused. So he ended up recreating the bookshop on set, and the rest is history.

Where do famous people hang out in London? ›

The first is Mahiki (Address: 1 Dover Street, London, W1S 4LD). This is probably the undisputed king of celebrity clubs in London. Places go in and out of vogue, with celebrity crowds gradually migrating around Chelsea and Kensington nightclubs, but Mahiki is the reliable go-to for guaranteed celebrity hobnobbing.

Is Notting Hill a rich area? ›

Notting Hill, arguably made famous by the 1999 rom-com, is one of the richest neighborhoods in London, yet it has not always been this way.

Is Notting Hill a wealthy place? ›

Arguably made famous by the 1999 rom-com, Notting Hill is one of the richest neighbourhoods in London, yet it has not always been this way. The neighbourhood went through a series of gentrification through the 21st century before it became one of West London's most affluent neighbourhoods.

Where do celebrities go shopping in London? ›

Top Celebrity Shopping in London 2022
  • Bond Street. Bond Street is the place to go to find some super A-list celebrities shopping at super expensive jewellery stores and high end boutique designer shops. ...
  • Kings Road Chelsea. ...
  • Sloane Street. ...
  • Saville Row. ...
  • Knightsbridge – Harrods. ...
  • Fortnum & Mason. ...
  • and more…

What street in London is famous for fashion? ›

Oxford Street and the West End

Think of Oxford Street as London's High Street! Clothing, accessories, shoes, or souvenirs, London's most famous shopping street has it all.

Where are the high end shops in London? ›

Bond Street and New Bond Street.

Bond Street and New Bond Street are the epicenter of luxury shopping in London. You'll find Burberry, Chanel, Dior, Alexander McQueen, Valentino, Gucci, Louis Vuitton, Fendi, Ermenegildo Zegna and Longchamp.

Where are the famous houses in Notting Hill? ›

Lancaster Road

Many of Notting Hill's houses are painted in pretty pastel shades. If you after something brighter, head east on Lancaster Road, right where it intersects with Portobello Road.

What day is Portobello market open? ›

We are open Monday - Saturday from 8 am to 7 pm, with traders usually operate from 8:30 am to 6pm. During the summer months, most stalls on Portobello Road set up from 8am-9am and close between 5pm-6pm. During the Winter Months, most stalls set up 9am-10am and close between 4pm-5pm.

What is the difference between Notting Hill and Notting Hill Gate? ›

It should be noted that the street named Notting Hill Gate is well to the south of the hill – whose summit is at the junction of Ladbroke Grove and Kensington Park Gardens. It gave its name to the area known as Notting Hill long before the establishment of the Notting Hill toll gate.

Where do the rich and famous go in London? ›

What Are the Traditionally Posh Areas in London? Knightsbridge, the City of Westminster, and Chelsea are traditionally posh areas of London.

What is London's most famous shopping street called? ›

Oxford Street: Probably the most famous shopping street in London. Here, you'll be able to find the most popular shops and department stores. Covent Garden: One of the liveliest areas of London. Inside the market and in its adjacent streets you'll find clothes, accessories and souvenir shops.

What is the name of the best shopping in London? ›

Best Shopping Streets in London
  1. The King's Road. First on my list of the best shopping streets in London is the King's Road in Chelsea. ...
  2. Regent Street. Regent Street is another of the best shopping streets in London. ...
  3. Marylebone High Street. ...
  4. Brick Lane. ...
  5. Hampstead High Street. ...
  6. Portobello Road. ...
  7. Golborne Road. ...
  8. Lordship Lane.
Jul 13, 2022

Where is the most beautiful bookstore in the world? ›

Libreria Acqua Alta, Venice, Italy

Often called the most beautiful bookstore in the world, it safeguards books from flooding by stacking them in everything from bathtubs to gondolas!

What is the oldest bookshop in London? ›

Hatchards is London's oldest bookshop, having been established in 1797 by John Hatchard, publisher and anti-slavery campaigner. Hatchards has been a landmark on one of the finest and most famous streets in the world, Piccadilly, since Georgian times, occupying the current building, number 187.

What is the name of a famous London bookshop? ›

Foyles is arguably the most famous bookshop in all of London. Situated on Charing Cross Road, in the heart of the West End, this multi-level bookshop is a treasure trove for book lovers, browsers, and the curious.

What streets to visit in Notting Hill? ›

Notting Hill's Most Colorful Streets
  • Portobello Road. Portobello Road is certainly Notting Hill's busiest thoroughfare. ...
  • St Lukes Mews. Speaking of mews, St Lukes Mews has some lovely painted homes including this absolutely charming pink one. ...
  • Lancaster Road. ...
  • Colville Terrace.
Mar 25, 2019

What is the most colorful street in Notting Hill? ›

Lancaster Road

And the winner of the most brightly coloured street in Notting Hill is… Lancaster Road! By now you may have realized just how many colourful streets and houses there are in Notting Hill. However, the rainbow architecture along Lancaster Road is not to be missed.

What is the famous street in London for shopping? ›

Oxford Street is considered the centre of London's shopping world, London's shopping street. Holding well over 300 shops, 4 underground stations, as well as flagship stores for numerous companies, Oxford Street is not only the busiest shopping location in London it's the largest shopping district in existence.

Is Notting Hill an affluent area? ›

Arguably made famous by the 1999 rom-com, Notting Hill is one of the richest neighbourhoods in London, yet it has not always been this way. The neighbourhood went through a series of gentrification through the 21st century before it became one of West London's most affluent neighbourhoods.

How do you spend a day in Notting Hill? ›

Things to do in Notting Hill
  1. Eat breakfast at Farm Girl. ...
  2. Take a local-led walking tour. ...
  3. Find colourful houses. ...
  4. Explore the shops. ...
  5. Shop at Portobello Market. ...
  6. Notting Hill Farmer's Market. ...
  7. Catch a film at Electric Cinema. ...
  8. Take a walk in Holland Park.
May 29, 2022

Is Portobello market good on Sunday? ›

For those wanting to avoid the hustle and bustle of Saturday, Sunday is a great day to visit Portobello. At the Portobello Sunday Flea Market you'll find a range of vintage fashion stalls under the canopy as well as antiques and flea market stalls on Portobello Road.

Does Ed Sheeran live in Notting Hill? ›

But that's not all, as Ed and Cherry are also the owners of a £19.8million ($27million) home in Notting Hill, which he revealed a rare peek inside in his music video for Put It All On Me in December.

Where is the house with the blue door from Notting Hill? ›

The plot and set may be fictional, but the famous blue door is real. Located at 280 Westbourne Park Road, in Notting Hill of course the door is the entrance to a flat valued in the region of £5m, a step up from the perceived value of the rundown bedsit from the film.

What is the name of the hidden street in London? ›

This hidden street has a name: it's called Little Compton street. Without knowing of its existence, it is easy to walk past and miss the street. It is a very busy area in central London many people and cars pass by it every day, most of them have no idea what is hiding there.

What is the most famous shop in London? ›

Harrods. This is undoubtedly the world's most famous upmarket department store and there is little wonder why. With over 300 departments, it offers a wide range of products and services that go from bargains to luxury products.


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