The Best Places to Shop in London (2023)

In need of some serious retail therapy? Here's our guide to the best shopping experiences London has to offer. (Credit cards at the ready, folks.)


The Best Places to Shop in London (1)

Whether you're one for browsing the high-fashion boutiques of Mayfair or rummaging through the dimly-lit shops of Brick Lane, London really does have it all. The hardest part is deciding on where to stay to maximise the success of your spending spree. Luckily for you, Plum Guide’s got you covered with not only the best neighbourhoods for shopping in but the best homes to stay in nearby too.

Explore our collection of aparthotels in London.

Go glam in Mayfair

The Best Places to Shop in London (2)

Mayfair is the best area to stay in for London explorers with a taste for luxury; it has some amazing shops and it's conveniently located.

(Video) Best Places To Shop In LONDON For High End Fashion

For a glamorous shopping atmosphere, Mayfair is most certainly your best bet. Lose yourself in labels on designer-encrusted New Bond Street, enjoy a mid-shopping-spree treat with afternoon tea at Claridge’s and after that, why not experience the atmosphere of an art auction at Sotheby’s? We love Lock&Co Hatters on St James’s Street (and apparently the royal family does too) thanks to its innovative range of headwear designs. You'll also find prominent British designers like Paul Smith, Stella McCartney, Alexander McQueen and Vivienne Westwood in Mayfair, making it a shopping destination of choice for London’s distinguished elite (aka you). And the best news? With Hyde Park on your doorstep, there are plenty of ways to entertain the rest of the family while you tick off your London retail bucket list.

Embrace the bohemian charm of Hackney

The Best Places to Shop in London (3)

If you like a more chilled out kind of shopping Hackney is the place for you. With vintage shops all around you will probably buy more trinkets than you can fit in your bag.

Chilled out and chic, and a melting-pot of cultures, Hackney is a whole world within a city. Away from the beaten track of common tourist hotspots (which is what we like to hear), Hackney is home to a myriad of creative stores, local markets, rustic restaurants, and some of the top London serviced apartments in our collection. Begin the day with a hearty breakfast sourced from the local Farmer’s market, then head down to the famous Broadway Market for a day browsing the assortment of stalls selling food, vinyl music, books and art. Whilst there, visit Artwords, a bookshop focused on the contemporary visual arts, or 69b Boutique, which stocks sustainable fashion. If you're seeking some bargain designer fare head to Chatham Place, where you'll find a great Burberry outlet store.

Go upmarket along Kensington High Street

The Best Places to Shop in London (4)

Kensington is the place to stay for an opulent retail experience, head over Kensington High Street for some of world most famous brands.

A royal borough, everything about Kensington whispers luxury. Featuring two of London’s most prominent designer high streets, and plenty of fine dining to reward yourself after a productive day of hitting the shops, Kensington is the place to stay for an opulent retail experience. Wander into The Cross, one of London’s original lifestyle boutiques, and spend some time browsing through its selection of classy casual clothing and homeware. Cologne&Cotton, another lifestyle store we recommend, has a beautiful collection of bed linen, nightwear, and bath and body products. Take a trip to The Library, which sells pieces from a number of cutting-edge designer houses. If the hustle and bustle of high street shopping becomes too much (you amateur, you), take a break at Kyoto Garden, a Japanese-inspired park right next to the London Design Museum. And speaking of culture, you’re also right next to a host of other institutions, like the Victoria and Albert Museum, Natural History Museum and the Royal Albert Hall.

Explore the unique boutiques in Notting Hill

(Video) Best stores to shop in London.London shopping ideas.Top 5 places to shop.West end shopping ideas.

Notting Hill is a rather romantic, quintessentially British neighbourhood. Picture young families walking their dogs and locals out and about getting their fresh groceries rather than a sea of tour guides and selfie-sticks. As well as this welcome village feel, it boasts some serious shopping credentials too. Head to Matches Fashion, selling pieces from big names like Alexander McQueen, and TOAST, which prides itself on soulful women’s fashion and homeware inspired by nature amongst plenty of others along the way. If you choose to stay in the area, Lola is a perfect Plum home for you.

Lola, Plum Guide home in Notting Hill, London

Mix classics with quirk in Soho

No list of the best places to shop in London would be complete without Soho, it's home to Liberty after all. If you’re prepared to brave the crowds along nearby Oxford Street (get there at 9am before the masses descend), your patience will be rewarded with an impressive array of flagship stores. In the Soho area itself, you’ll also find Berwick Street Market, Carnaby Street and Chinatown. For an alternative take on the traditional British afternoon tea, head to Yauatcha, a Michelin-starred restaurant with the best dim sum in the city. While staying in on of Plum's luxury Soho apartments for the neighbourhood's shopping, you’ll also be within walking distance of fabulous West End theatres and most major London tourist attractions.

Think independent in Marylebone

South of Regent's Park, Marylebone has an elegant high street that is a joy to stroll along as you take in the area’s affluent architecture. Head to iconic Selfridges, for nine (yes, nine) floors of designer fashion, homeware, and gifts. Visit Skandium, a high-end home store with chic Scandinavian furniture, and indulge your visual senses and Martha Stewart tendencies. Alfie's Antique Market, a large indoor market on Church Street, boasts an impressive range of antique and vintage stalls, selling everything from ceramics to clothing. On a Sunday, take your pick from the fresh produce at the local Farmers' Market. And last but certainly not least, Daunt Books, renowned for its stunning Edwardian architecture, is a delightful place to spend an afternoon nosing through novels. Like the sound of this neighbourhood? Choose from one of our wonderful homes like Follow the Night in the area.

Follow the Night, Plum Guide home in Marylebone, London

Splash the cash in Knightsbridge

(Video) Best Places To Shop In London For HIGH END FASHION (Part 2)

The rest of its shopping charms are often overshadowed by Harrods, Britain’s top designer store, but don’t be fooled: Knightsbridge has much more to offer. Create a bespoke, personalised gift for that special someone at Anya Hindmarch, browse classy contemporary home accessories at The Conran Shop or peruse fine foods at the Duke of York Market, open on Saturdays. The greats like Prada, Burberry, and Gucci all have stores in Knightsbridge. If you're celebrating something special like a birthday in London, come here for a treat. For upmarket Italian design, visit Bottega Veneta, for the finest range of leather handbags and men and women’s fashion. Treat your senses by tantalising your taste buds with a guilty pleasure at Rococo Chocolates, which hosts chocolate masterclasses and tasting opportunities, or make a candle at Rachel Vosper’s. If you’re planning to head to Harvey Nichols, don’t forget to visit their fifth floor café, for one of the best brunches in London.

Has our guide to the best places to shop in London tempted you to a trip? After you've chosen the right neighbourhood to suit your retail therapy needs, all that's left is to choose the perfect Plum serviced apartment in London. Our home critics painstakingly vet each and every home listed on our site, meaning you're only ever choosing from the top 3% of vacation homes. We're serious about standards, and we know you are too.

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What is the most famous shop in London? ›

Harrods. Out of all of the London department stores, Harrods takes the number one spot for being the best-known and most-visited shop. Harrods started off as a humble groceries and tea shop in 1849, which is a far cry from the seven-story, glittering icon it is today.

What is the name of the best shopping in London? ›

Best Shopping Streets in London
  1. The King's Road. First on my list of the best shopping streets in London is the King's Road in Chelsea. ...
  2. Regent Street. Regent Street is another of the best shopping streets in London. ...
  3. Marylebone High Street. ...
  4. Brick Lane. ...
  5. Hampstead High Street. ...
  6. Portobello Road. ...
  7. Golborne Road. ...
  8. Lordship Lane.
13 Jul 2022

What is best to buy in London? ›

  • A Teapot. It's so true about tea: the Brits love it. ...
  • English Tea. From Twinnings to Taylors of Harrogate, British tea is not just a must-try in London, but also a must-buy. ...
  • British Chocolates. ...
  • Vintage Clothing. ...
  • Gin or Whiskey. ...
  • British Children's Books. ...
  • Scarves. ...
  • Royal Paraphernalia.
25 Oct 2022

What are popular stores in London? ›

Best Department Stores in London
  • Fortum & Mason is one of the most opulent London department stores, dating back to 1707. ...
  • Harrods is one of the most famous and most-visited London department stores. ...
  • Harvey Nichols is a quieter and more elegant London department store.
20 May 2022

What things are cheaper to buy in London? ›

Top 25 Things that are Cheaper in the UK
  • British Tea.
  • British Chocolate.
  • Museum Gifts.
  • Union Jack Items.
  • Bath Items.
  • Beauty Products.
  • Fashion.
  • Sports Clothing.
29 Nov 2018

What is another famous place for shopping in London? ›

Bond Street and Mayfair

Arguably two of London's most exclusive shopping areas, they're home to big names and labels you've likely seen on runways.

What is London known best for? ›

London is famous for Big Ben, Buckingham Palace, British Museum, and Tower Bridge. London is also known for its rich history, double-decker buses, red phone booths, world-class museums and galleries, gigantic lush parks, financial districts, and cosmopolitan vibes.

Which is a famous London market? ›

Covent Garden Market

Housed in and around the iconic Market Building, this central London shopping market is an architectural masterpiece. Alongside Apple Market, speciality shops such as perfume boutiques, homeware stores, restaurants and cafes, you'll find gorgeous crafts, antiques and jewellery.

What is the most famous store in UK? ›

Harrods. This is undoubtedly the world's most famous upmarket department store and there is little wonder why. With over 300 departments, it offers a wide range of products and services that go from bargains to luxury products.

What is special to buy in UK? ›

13 Souvenirs From London to Add to Your Shopping List
  • Miniature Landmarks. Source Some icons are unique to London and the best part is that you will find their miniatures in almost every souvenir shop around the tourist destinations. ...
  • Sweets. ...
  • Harry Potter Goodies. ...
  • Fragrances. ...
  • Tea. ...
  • London Dry Gin. ...
  • Books. ...
  • Skincare Products.

What clothes to buy London? ›

No matter what time of year you are visiting, if you are planning what to wear in London there are a few key items which are great all year round. Always make sure you have a crossover bag, sunglasses, a small umbrella, comfortable shoes, a jacket, jeans and layers and you can't go far wrong.

Where do London locals shop? ›

Best independent shopping in London
  • Camden Passage, Islington. ...
  • Neal's Yard, Seven Dials. ...
  • Broadway Market, Hackney. ...
  • Bermondsey Street. ...
  • Marylebone High Street. ...
  • 6. Gabriel's Wharf. ...
  • Redchurch Street, Shoreditch. ...
  • Greenwich Market.

What is the best time for shopping in London? ›

Best Time for Shopping: All the best sales in London, including Harrods's ultra-popular summer sale, happen in late June and early July. Shops are busiest and generate most of their revenue during December – expect much in the way of festive atmosphere during this month, but not many bargains.

What is the most popular store? ›

popularity is the % of people who have a positive opinion of a department store. Find out more
  • 1 Target67%
  • 2 Dollar Tree66%
  • 3 Kohl's64%
  • 4 Costco64%
  • 5 Walmart61%
  • 6 Big Lots60%
  • 7 J. C. Penney60%
  • 8 Sam's Club60%

What street in London is famous? ›

Downing Street

Without doubt, one of the most famous streets in London is Downing Street. 10 Downing Street is, of course, the official residence of the Prime Minister.

What place has the best shopping? ›

New York City is considered to be among the best of the best when it comes to shopping cities, regularly found on lists with London, Paris and Milan as one of the fashion capitals of the world.

Is the most expensive shopping street in London UK? ›

New Bond Street loses crown as the most expensive shopping street in Europe. Property consultancy Cushman & Wakefield has reported that the cost of rent in New Bond Street, London has been superseded by Via Monte Napoleone, Milan.

Where is High Street in London? ›

Today there are high streets in pretty much every London neighborhood. From big ones like Oxford Street, Regent Street, Piccadilly, Bond Street, Carnaby Street to local ones in places outside Zone 1, you can find them all across the UK capital.

Is Zara cheaper in London? ›

Zara, Europe's biggest clothing retailer, has some of the biggest percentage price differentials between the UK and the rest of Europe. A British shopper pays £49.99 for a linen blend tunic dress at one of Zara's stores in the UK, equal to €58.70 at current exchange rates.

What is the cheapest area in London? ›

Take a look at the London and Home Counties market trends to keep up to date on cheap flats to rent in London.
  • Lewisham. ...
  • Sutton. ...
  • Enfield. ...
  • Harrow. ...
  • Hillingdon. ...
  • Bromley. ...
  • Barking and Dagenham. ...
  • Croydon. Photograph: A Croydon tram leaves East Croydon station, two great methods of transportation in this borough.
11 Mar 2022

Is there good shopping in London? ›

Oxford Street

One of the most famous streets in London, Oxford Street is chock-full of shops to suit every taste and budget. It's arguably the busiest (and best) shopping street in London, so you should be prepared to elbow your way through throngs of people if you visit on a weekend or even a weekday afternoon.

What is the longest shopping street in London? ›

First for fashion, entertainment, technology and innovation, Oxford Street is the world's biggest high street. It offers 1.5 miles of unrivalled shopping, with more than 90 flagship stores, from fashion and beauty, to tech and homeware.

What was the first mall in London? ›

The Bull Ring was the first indoor city-centre shopping centre in the UK. At the time, it was one of the largest enclosed shopping centres outside America. It was celebrated as a revolutionary example of urban planning and the pioneer for a new era of shopping design in Britain.

What was the first shop in the UK? ›

Where is Britain's oldest shop? The site with the strongest claim appears to be the Boxford Stores in the Suffolk village of that name. Records suggest that this partly medieval building has been open for business in one form or other since the reign of Henry V.

What is London's nickname? ›

Nicknames for London

As well as official names, the capital has also attracted a number of sobriquets over the years. Probably the most famous is The Big Smoke, The Old Smoke, or simply The Smoke. These names refer to the dense fogs and smogs that would permeate the city from ancient times.

What is London's favorite food? ›

1. Fish & Chips. There's nothing that says 'British Food' like Fish & Chips. Known the world over, this traditional British dish is on the top of any foodie list for visitors to London and the U.K.

What things are unique to London? ›

Looking for More Unique Things to do in London?
  • Visit the K2 Telephone Boxes, the Smallest Listed Buildings in London.
  • Check out the Old Operating Theatre at St Thomas's.
  • Visit Giro's Grave.
  • Visit the Museum of Brands.
  • Take a Turn Around the Streatham rookery.
  • Crossness pumping station.
  • Eltham Palace.
9 Sept 2022

What is the main shopping street in London? ›

Oxford Street: Probably the most famous shopping street in London.

Where is the biggest market in London? ›

Portobello Road Market is one of the world's largest antiques markets, running through the whole of Notting Hill. It's most famous for its main Saturday market, but you can actually shop here 6 days a week.

What is the most bought item in England? ›

UK's top-selling grocery items revealed
1Smirnoff 38% 1000ml Vodka Spirits£191.4
2Walkers Crisps 6ct 150gr Crisps£179.1
3Smirnoff 38% 700ml Vodka Spirits£165.2
4Pringles 1ct 190gr Snacks£161.0
6 more rows
26 Nov 2014

Where do people shop in England? ›

Traditionally, shopping in the UK centered on the high street; the main route through towns and cities across the country. In and around these streets, you'll still find a mix of shops, cafés, pubs, and other entertainment such as cinemas.

Which is the most luxurious department store in UK? ›

Harrods. The World's Leading Luxury Department Store.

What things are free in UK? ›

All of Britain's national museums (not just the ones in London) are free to everyone, every day of the year. There's also free access to most of the nature reserves and state-run parks, as well, where you can hike, bike, search for animals, and walk on the beach.

Where can I buy cheap stuff UK? ›

Cheap stores in the UK for household items, clothes, health products and more
  • Wilko. If you've not heard of Wilko, you're missing out. ...
  • British Heart Foundation. ...
  • Poundland. ...
  • Primark. ...
  • Savers. ...
  • T.K. ...
  • Poundstretcher.
31 Jul 2022

What brands are cheaper to buy in the UK? ›

6 brands that are cheaper to buy in United Kingdom
  • Warehouse. Scroll to continue with content. ADVERTISEMENT. ...
  • Cath Kidston. brands cheaper UK cath-kidston. ...
  • Lush. brands cheaper UK lush. ...
  • Dorothy Perkins. brands cheaper UK dorothy. ...
  • Miss Selfridge. brands cheaper UK selfridge. ...
  • Nespresso Machines. 231204773.
22 May 2016

What do normal people wear in London? ›

As a general rule, Londoners favour casual, easy to wear styles over fussier and more detailed garments.

What is the most fashionable place in London? ›

London's Most Fashionable Streets
  • Oxford Street, Central London. ...
  • Marylebone High Street, Central London. ...
  • Sloane Street, Kensington. ...
  • Bond Street, Central London. ...
  • Redchurch Street, Shoreditch. ...
  • Carnaby Street, Soho. ...
  • Brick Lane, Shoreditch. ...
  • King's Road, Chelsea.

What shoes do people wear in London? ›

Most people wear tennis shoes in London or any fashionable boots. You may also love to bring something with elevation to prevent wet conditions. Choose calf-height and ankle boots for the winter. When there is heavy rain, rubber bootie will work well especially if you're exploring the city on foot.

How much money do you need per day in London? ›

For budget-minded travelers, it costs around £50-£90/day ($70-$120) to visit London. These prices are based on what you'll need to visit the city comfortably as a budget traveler. If you want to upgrade your accommodations, add another £40-£100/night depending on your stay.

What street in London is famous for shopping? ›

Oxford Street: Probably the most famous shopping street in London.

What are the biggest shopping Centres in London? ›

Westfield Stratford City is Europe's largest shopping centre. It compliments its sister shopping centre, Westfield at the other end of the Central Line in Shepherd's Bush. There's a John Lewis, a Marks and Spencers and just about every other high street store you could wish for.

Where should a first time tourist stay in London? ›

Mayfair is the best area to stay in London for first time visitors to the city because of its proximity to Hyde Park, Green Park, Buckingham Palace, Big Ben and Westminster Abbey. The architecture and tiny side streets also make Mayfair one of the most instagrammable spots in London.

Which is the fashion street in London? ›

Carnaby Street is a pedestrianised shopping street in Soho in the City of Westminster, Central London. Close to Oxford Street and Regent Street, it is home to fashion and lifestyle retailers, including many independent fashion boutiques.

What is the main market in London? ›

The Main Market is one of the equity markets of the London Stock Exchange - and one of the largest stock markets in the world.

What should I wear in London? ›

No matter what time of year you are visiting, if you are planning what to wear in London there are a few key items which are great all year round. Always make sure you have a crossover bag, sunglasses, a small umbrella, comfortable shoes, a jacket, jeans and layers and you can't go far wrong.

What is the most famous street in London? ›

Downing Street

Without doubt, one of the most famous streets in London is Downing Street. 10 Downing Street is, of course, the official residence of the Prime Minister.

Is London good for shopping? ›

Shopping in London is hard to beat – from areas full of flagship stores, to cobbled courtyards showcasing local designers, these are some of the best places to shop in London. So, put on some comfy shoes and prepare to discover some of the best shops in London with our guide to the capital's best shopping areas.

Which part of London is the nicest? ›


Located in Central London, within both Westminster, and the Royal Borough of Kensington and Chelsea, this district is one of the most exclusive in London. It is such a luxurious neighbourhood that it is even known throughout the world to be the best area in London to live.

What is the safest area in London? ›

Margaret's (98 per 1000) and Hampton Wick (87 per 1000) have much lower levels of crime. Indeed, Richmond is consistently ranked as not only the best, but the safest area to live in London each year and people certainly, very much enjoy living there!


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